Defining Ceremonial Grade Cacao:
An Energetic Standard
Fundamentally, ceremonial cacao is about RESPECTING cacao as a sacred plant elder. Ceremonial cacao is an energetic standard, speaking to how the cacao is handled from seed to drink with love, respect, and intention. The process of making ceremonial cacao is a many step additive process: while not each step must be present, the more steps that are tended to the more effective the cacao medicine will be. Here we share how we tend to cacao as a medicine throughout the entire process, and why we believe the cacao we offer you has magnificent healing potential.
Ceremonial cacao begins with the communities that we work with to source our cacao. Unlike the majority of chocolate consumed globally, we don’t source from centralized plantations. We only buy from small-holder organic farms, typically 0.5 acre to 5.0 acres in size. To date we’ve sourced cacao from almost one thousand such farms. Sourcing from small farmers often living in indigenous communities allows us to have a far more wide-spread social impact than paying just a single plantation, and it supports and values traditional ways of life in a time during which many of the communities we work with are struggling with the influences of modern civilization.
Small farms such as the ones we purchase are stakeholders in the communities and ecosystem. As such we often find superior environmental stewardship on these farms, employing not just organic principles but regenerative permaculture principles that actually improve the thriving of the land over time, whether that is tending to watersheds, building topsoil, or increasing biodiversity. The cacao grown on these farms tends to be a locally distinct genetic varietal, sometimes with an heirloom designation, that our partners support with seedling propagation in small nurseries. Cacao is an understory tree, so it lends itself well to polyculture agroforestry systems that produce abundant food staples and simultaneously offer ecosystem services such as habitat and buffer areas to intact rainforest areas.
Wet Cacao Purchasing
All our cacao is purchased from farmers “wet”, meaning that we buy the fresh fruit from the cacao farmers immediately after the cacao pods have been harvested and split open. Until the last decade, most small holder cacao farmers had to ferment and dry their cacao before anyone would purchase it, an additional labor intensive step taking their attention away from growing cacao and spending time with their families. Furthermore, it is a poverty sustaining cycle, because most small farmers are not experts in fermentation and drying nor do they have the volume of cacao needed to achieve quality results; so the cacao they sold would be destined only for local markets fetching far lower prices.
Instead, we partner with local organizations that either establish buying stations in villages to purchase wet cacao from farmers, or that drive pickup trucks all the way to the farmer’s locations, sometimes quite far out on adventurous roads to the edge of the rainforest! Across hundreds of farms, our partners buy enough cacao to bring back to a locally run central fermentery, that with outside expertise is able to ferment and dry the wet cacao to international “fine” and “premium” standards. This allows the end product to be sold on the international market to buyers like Firefly, fetching far higher prices that support the logistics of exporting cacao, operation of the fermentery by local community members, and most importantly, our farmers. As a result, our farmers receive some of the highest prices in their countries for cacao, and notably, they receive more for selling us wet cacao than they previously received selling fermented and dried cacao. This additional capital and time allows farmers to support their families better, and make investments back into their small farms. All of the partners we work with have pioneered this model of buying wet cacao in the regions they work in, often time making other buyers in the region have to adopt a similar model and raise their prices paid to farmers as well.
The process of fermenting cacao is very delicate and needs exacting attention to produce good results. Our partners purchase cacao on a weekly or biweekly basis from farmers, to incentivize farmers to only harvest perfectly ripe pods. This ensures consistent sugar levels entering the fermentation process, which otherwise might proceed too quickly or too slowly. Only the highest quality cacao is sold to our buyers: cacao with zero insect damage, no germination of seeds, and no mold. On field visits, we’ve often watched farmers sort their wet cacao into two buckets: one for our purchasing, and one sold to less discerning buyers. The fermentation is monitored with watchful eyes, typically rotated twice over the course of five to seven days, to strategically introduce oxygen to moderate the rate of fermentation. Industry standard fermentation can be as little as 1-2 days, resulting in poor flavor development of the cacao.
Once fermentation is complete, our cacao is dried on elevated drying beds in greenhouses or direct sunshine. In contrast, industry standard is to use carbon intensive gas powered dryers, or to use tarps laid on the ground, which don’t allow for even airflow around the beans, risk contamination with rocks and dirt, and energetically symbolizes the cacao is of little worth.
Cacao Sorting and Transport
Once drying is complete, our cacao is hand sorted to remove any cacao that doesn’t meet final quality standards. Any secondary or tertiary grade cacao is sold to the local markets, and even cacao that falls off the drying beds is swept up and sold along with rocks and dirt to less discerning buyers, who bulk up cacao orders with up to 10% non cacao material. Our cacao of course is only pure cacao and has no contaminants.
Once cacao completes inspection and is bagged in 130 lb or similar burlap sacks, it’s journey has only just begun. Our partners ensure the cacao beans are transported to port using dedicated trucks, even if there is not a full truck load available to ship. Though this might cost more, it avoids commingling our cacao with other cargo that could contaminate it, such as sacks of coffee or barrels of oil. This is what happens when cacao is treated as a commodity rather than as medicine … would you want your cacao tossed haphazardly in the back of a truck with other chemicals in it? Believe it or not all these things can happen so exquisite attention to the handling of the cacao is needed. Similarly once at port, our partners pay for expedited premium brokerage so the cacao does not languish in port warehouses where again its quality could be affected. Our organic certification also ensures the cacao is not fumigated with toxic chemicals when it enters the country (unfortunately, cacao grown organically but not certified is almost always fumigated). So step by step, we rely on effective partnerships to keep the cacao safe during transit on it’s way to us.
Cacao Sourcing Summary
We offer complete transparency in our cacao sourcing with our annual impact report, which details the farm gate price we pay to farmers, the price the fermentery or association receives, and the price we pay to our cacao brokers, among many other important metrics. The highly monopolized chocolate industry hides these details, but we believe transparency is essential in food systems, especially with international partnerships. Rather than relying on third party certifications designed for industrial food systems, we rely on in person visits and partnerships to direct trade with the communities we work with, for far superior quality and social and environmental impact. There is nothing better than our eyes on the ground to truly validate the cacao we purchase is tended to lovingly. And there is nothing better than spending days and nights with the families we work with to understand the many complexities affecting their communities, and to understand how we can best support each other. Ultimately we strive to offer you, the cacao consumer, an unparalleled assurance and connection to where the cacao comes from in an industry rife with poor practices.
Cacao Spiritual Hygiene
Once the lovingly and carefully tended cacao reaches our studio, we do our very best to tend to it and further activate its fullest healing potential. From the beginning we’ve used a dedicated building for working with cacao so it’s energy never gets mixed with other products, as is common in many shared commercial kitchens. Since we designed our own space, we painted the walls with an inspired cacao mandala and colorful patterns, rather than a stark white kitchen space. Our all electric facility is 100% powered by local solar and geothermal renewable power. We regularly clear the workspace with sage and or palo santo. We also regularly make offerings with cedar and tobacco. Our altar at the studio anchors our vision for people connecting with the cacao we share in a respectful, sacred way. We also bless all orders going out for healing and will add special blessings upon request. Over the years we’ve prayed for many layers of spiritual protection that shield our space for creating only the highest vibration medicine.
We pay attention to the unseen as we examine the entire process of physical transformation as a simultaneous alchemical transformation progressing through the four elements (see diagram). We take care of our people well so that we all are stoked to be working with making cacao, every day. In our non-cacao kitchen and lounge we cook and eat healthy so we can be sensitive and clear to the energy of the medicine we work with. We sit in our own ceremony in order to regularly heal ourselves for all of our relations. We also sit in our own ceremony for guidance and direction in how to make and share cacao in a good way. Through having a clear container and prayer, the cacao we source actually selects us to work with it, and we intuitively feel when we receive a cacao sample that we are supposed to share onwards.
Cacao Making Practices
As we physically transform the cacao from raw cacao beans to ceremonial cacao discs, we take great care to preserve it’s energetic integrity. Compared to the high levels of heat used to process industrial cacao and mask defective quality going in, we use only the minimal heat needed to bring out the natural flavors properly developed in our premium cacao. Yet on the flipside, amidst the “raw” cacao marketing craze, we stuck with the wisdom of indigenous cacao practices and instead emphasized the value and safety of working with the element of fire and cacao. All our cacao has always been cane sugar free, cane sugar having too strong an effect for people to tune into the subtle energies of the cacao. At most we’ll use coconut sugar, a low glycemic index sweetener whose energy release profile matches the stimulant properties of theobromine.
We never pour liquid cacao into plastic buckets or bags, as is common practice in chocolate making. We never microwave our cacao at any stage, as is common practice with chocolatiers. We make small batches that are freshly shipped to you, rather than deliberately aged for flavor or accidentally aged in long supply chains. Our chocolate making process is vegan, there is no dairy added to the cacao as is common with milk chocolate, which however reduces the health effects of the cacao. Our cacao is also soy free, which is an unnecessary additive used for processing industrial cacao. Rather, we specified special our machines with better components to handle thicker, unadulterated chocolate.
Ultimately, we don’t remove or extract anything from our cacao (as is super common practice with the manufacture of cocoa powder), nor do we add anything besides the highest quality superfoods. We share cacao as a whole food medicine, rather than candy. We strive for 100% cacao that is actually quite enjoyable by using selection of the best ingredients and the art of process to achieve superb texture and flavor. We also designed our product to be easy to prepare for regular ceremony or micro-dosing, so that the cacao does not sit in a big chunk in a cupboard unused because it is too time intensive to prepare it as a drink.
Cacao In Your Hands
Lastly, education is a big part of our mission. We’ve been working with cacao for almost seven years on a regular basis, and are excited you want to learn from this amazing medicine also. We’re excited that you are interested in a healthy thriving lifestyle, in ritual and ceremony, in connecting with and stewarding nature, in building resilient communities. You hold the last step in ceremonial cacao, which is why we do everything that we do.