We typically tell our customers that cacao powder has little medicinal or health value because of the following differences:

1) Cacao powder is often made with untraceable, low quality commodity cacao that doesn’t support farmers with ethical compensation. By contrast, Ora sources direct trade traceable to the farmer and with organic certification.

2) This low quality input necessitates processing at very high temperatures, which degrades many of the beneficial compounds in cacao. The process of dutch processing or alkalization to make the flavor milder further reduces the levels of these compounds. By contrast, Ora's premium inputs enable us to use uniquely low temperature processing that keep the value of the cacao bean intact.

3) The cacao bean on it's own is about 50% cacao butter, a healthy natural fat. Pressing for powder strips away most of this fat (reducing it to 10%). However, you want cacao as a whole food, with the cacao butter in it's natural ratio. That's because the fat is an essential carrier for the health benefits of cacao, so without it, many of the health benefits of cacao are unrealized. By contrast, Ora ceremonial cacao has nothing added or removed, so it is a whole food as nature designed it.