What’s the connection between the quality of your cacao ritual, farmers' lives, and the health of the planet? 

It all starts with where and how we source cacao!

Today, we cover Part 2 in our 3-Part Series of what makes our Pure ceremonial cacaos one of a kind.

(If you missed Part 1 last week, visit our blog here!)

  • Part 1 - Holistic Health Benefits: the healing power of cacao remains intact and is amplified in our special cacao crafting process & Unique Energy, Feelings, & Uses: each cacao is one-of-a-kind and can support your intentions 
  • Part 2 - Cacao Sourcing model: impacts the quality of the cacao in your cup, as well as positively impacts the planet AND farming communities
  • Part 3 - We will share how our Pure 100% Cacaos are: Crafted With Integrity & Purity, which results in Delicious Flavor Profiles!

Let’s get to know our four Pure 100% Cacaos and how they can support you!

Direct Relationships = PURE Cacaos

A big part of what gets lost in the global supply chain of tropical commodities like cacao is traceability and human relationship.

In fact, big chocolate corporations don’t even know who all their farmers are, because they purchase from such a complex network of middlemen that disconnect them from the farmers.

They may tout third-party certifications like fair trade, but from everything we’ve seen on the ground, “fair trade” requires much more than a price premium.

Just like all humans, our farmers desire to be valued and connected. That’s why we’d rather spend a few nights in the communities we source from, share stories over meals, ask each other every question we can think of about the challenges facing our communities, and bring curiosity about the simple things in each other's day to day lives.

We learn so much from our farmers about cacao and are honored when they trust us enough to share about their spirituality.

With our own eyes, we see the excitement in the young people when they talk about growing cacao. 

And they see a bright future for themselves and their families.

That's when we know that, despite centuries of irreparable colonization, our pricing feels honorable. And we’re creating opportunity and a bridge where before there was only disconnection.

Does this human connection impact the quality of our cacao? We absolutely feel it does.

When people love what they do, the energy from that is very tangible.

Direct, Ethical, & Impactful

Our cacao is sourced from 1,000+ small family organic farms in four (and soon to be six!) different countries.

Many of our farmers have direct indigenous roots and wisdom that are invaluable and endangered.

The farms that we source from are small, each just ~0.5 - 5.0 acres in size. We do not source from centralized plantations.

Buying from many small farms has a far more widespread social impact than making a payment to just a single plantation. 

And it supports and values traditional ways of life which have been challenging to maintain with the relentless influences of modern civilization.

Buying from small farms also benefits the planet.

These small farmers are almost always important stakeholders in their communities. To them, farming is not only income, but a connection and tending to the land that their children will grow up on and eventually inherit.

So environmental stewardship, organic and often regenerative permaculture, is a defacto choice.

In this kind of system, biodiversity thrives. Some of the cacao forests we’ve walked through are verifiable medicine cabinets and wildlife havens.

So of course, this makes for quality and unique cacao! 

There’s no question it’s takes more work and more knowledge to thoughtfully steward a biodiverse ecosystem.

That’s why we pay far above benchmark cacao prices - to support and honor this quality of work.

It’s a reciprocal cycle - our farmers produce better cacao, the environment the cacao is grown in benefits, and we pay them more to support this crucial work. 

All of which breaks the cycles of poverty they were stuck in prior, supports their right livelihood, and offers a sustainable alternative to destructive resource extraction.

Win, Win, Win Model


In summary, it's not that a global supply chain is bad. We just have to put the human care and attention back into it.

That’s where the quality is, on the ground and in your cup. So as a result, we see:

  • sustainable financial benefit to farming communities
  • positive regenerative impact on ecosystems where cacao is grown
  • fantastic quality unique cacao that is incomparable to mass-produced plantation-grown cacao

We excited to say that our work keeps gaining more traction. The best practices that we've learned translate to other countries and communities too. 

We’re now the sole ceremonial cacao provider offering such a diversity of origins for pure cacaos, and we truly believe this model has a bright future!

Meet The Pure Cacaos

Image of Boundless Belize 100% Ceremonial Cacao Drink

Boundless Belize 100% Ceremonial Cacao Drink
This Pure 100% cacao is expansive, magical, and expressive, guiding you into new states of being.
Image of Glowing Guatemala 100% Ceremonial Cacao Drink
Glowing Guatemala 100% Ceremonial Cacao Drink
This Pure 100% cacao radiates a loving, wise, and warm energy, which guides us into higher states.
Image of Connected Colombia 100% Ceremonial Cacao Drink
Connected Colombia 100% Ceremonial Cacao Drink
Connect with the frequency of the planet with this Pure 100% Cacao.

What Customers Are Saying

🌊 Boundless Belize 🌊 

Feels: Expansive, Expressive, Magical
Excellent For: Meditation and Creativity
Tastes Like: Amaretto, Manchego, Nutmeg

⭐⭐⭐⭐⭐ Five-Star Review

"Peaceful Morning Ritual. I'm about a year into my cacao journey, and I've finally settled into a peaceful morning ritual with Boundless Belize. Firefly has some seriously high-quality cacao, and I'm so glad I found them. I've tried other brands, and not to disparage them, but they just aren't as easy to work with or as full of flavor as Firefly. I recommend trying each type... It will be worth it... Salud!" - Bessie C. 

🌎 Connected Colombia 🌎
Feels:  Luxurious, Cozy, Nourishing
Excellent For: Soothing and Harmonizing
Tastes Like: Coffee, Bark, Grass
⭐⭐⭐⭐⭐ Five-Star Review
"Beautiful & Heart Expansive. Such a beautiful experience. The first time I tried alone. The second, I brought a friend and we both experienced our souls warming and our hearts expanding. Thank you!" - Christy M
🌕  Glowing Guatemala 🌕 
Mood: Mothering, Strong, Wise
Excellent For: Insight and Inner Work
Tastes Like: Fig, Tobacco, Leather
⭐⭐⭐⭐⭐ Five-Star Review
"Favorite cacao! I love Glowing Guatemala! I've tried almost all the cacaos that Firefly offers. While I love experimenting, I always come back to this one. It generates such a peaceful, loving, safe feeling." 
- Sophie E. 

How can we support your cacao journey? We'd love to hear from you! Reply to this email, reach out on social media, or click on the bottom-right-hand corner of our website for help.

With Love, Gratitude, & Cacao,

Jonas & The Firefly Family

Thank You For Your Love & Feedback

Your reviews mean the world to us. We read every single one because they inspire us, as well as help us understand what you need and like, so we can keep crafting the cacao you love.

Join Us! Firefly Community - FREE Weekly Virtual Cacao Ceremonies

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Cacao brings us together and creates authentic group connections. Come experience cacao with people from around the world in a safe welcoming space. Click here to sign up and see more details! 

Let's Be Friends!

Text +1 (844) 695-0043 for a more intimate cacao conversation.  

You'll get access to the Firefly Family, our private circle where we share exclusive promotions, cacao ritual insights, exciting product updates, and more.

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  • 4.9

    Average Based on 3000+ reviews

  • #1

    Supplier of ceremonial cacao in the us and Canada

  • 64

    Countries we’ve shipped to internationally

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