A crowd favorite has returned just in time for summer camping trips. Jar of Joy is an indulgent dark chocolate hazelnut spread made with just four organic ingredients. Enjoy on fresh fruit, a slice of bread, ice cream, or straight out of the jar. Joy may result!

Growing up in a German family I loved eating Nutella, before I learned just how bad the ingredients in it are. So for years I abstained, and yearned for that oh so fabulous combination of hazelnuts and chocolate. That’s the inspiration for the Jar of Joy – reclaiming a classic childhood flavor combination in a way that supports thriving people and ecosystems.

The first two ingredients in Nutella are cane sugar and palm oil. In the Jar of Joy, they are cacao beans and hazelnuts. The Jar of Joy is 100% organic, vegan, and uses our transparent trade Thriving Tanzania cacao and the finest Oregon hazelnuts.

With such quality ingredients, compared to Nutella, the Jar of Joy is way richer in flavor and far healthier! We have two options available: our classic low sugar recipe with 15% coconut sugar, and new this year, our extra low sugar recipe with just 7% coconut sugar.

I hope you give it a try.




Have plans on Tuesday?

Join us for our weekly virtual cacao ceremonies.

  • 4.9

    Average Based on 3000+ reviews

  • #1

    Supplier of ceremonial cacao in the us and Canada

  • 64

    Countries we’ve shipped to internationally

Follow us on Instagram @cacaoceremony